At Prestige Institute of Global Management (PIGM), research is driven by curiosity, rigor, and relevance. Our faculty and students actively contribute to journals, conferences, and industry-led inquiry across management, analytics, finance, marketing, HR, operations, and sustainability.
Research Contributions:
Presented papers at national and international conferences including: “Impact of Inventory-Distribution Coordination on Supply Chain Performance” – IIM Mumbai, SMF Conference (Dec 2024) “Building a Sustainable Future: The Role of Higher Education in Promoting Sustainable Development” – BITS Pilani, Diamond Jubilee Conference (Mar 2025) “Trapped by Design? How Network Effects and Platform Personalization Shape Everyday Consumer Practices in India.” - IIM Ranchi (November, 2025) “Unpacking the Invisible: How Digitally Engendered Network Effects Shape User Behavior on Food Delivery and E-commerce Platforms in India.” - IIM Ahmedabad (December 2025)
Select Publications:
“Changing Perspectives of Educational Services Under the Regime of GATS...”
“Role of University in Nurturing Entrepreneurship Skills”
“FDI in Service Sector and Its Impact on Economic Development of India”
“Making Conflict Management a Strategic Advantage”
Multiple papers presented in national and international conferences.
Intellectual Property Rights (Patent):
Title: Handheld Digital Device for Business Strategy and Consulting
Patent No.: 449241-001
Date of Grant: 25 February 2025
Publications (Journal Articles):
Verma, A., & Nayak, J. K. (2025). Analyzing Viewers’ Response to Expose of Corporate Social Irresponsibility on Social Media: An Emotion Analysis. Journal of Promotion Management, Taylor & Francis. (ABDC-B, Impact Factor 4.6) Verma, A., & Nayak, J. K. (2024). The Power of Perception: How Persuasion Knowledge and Perceived Deception in Advertisements Impact Brand-Related Fake News Adoption. Global Knowledge, Memory and Communication, Emerald. (ABDC-B, Impact Factor 2.1)Verma, A., & Nayak, J. K. (2024). Understanding Public Sentiments and Misbeliefs about Sustainable Development Goals: A Sentiment and Topic Modeling Analysis. Journal of Information, Communication and Ethics in Society, Emerald. (ABDC-B, Impact Factor 2.2) Verma, A., & Nayak, J. K. (Under Review). Social Irresponsibility: A Deep Learning and Cluster Analysis Approach. Journal of Consumer Marketing, Emerald. (ABDC-A, Impact Factor 4.2)
Publications (Conference Articles):
Verma, A., & Nayak, J. K. (2023). The Effects of Revealing a Brand’s Deceptive Advertising: A Deep Learning Approach. Presented at the 3rd Annual International Research Conference, IIM Lucknow. (Paper) Verma, A., & Nayak, J. K. (2022). A Social Networks Intervention to Influence Information Consumers’ Fact-Checking Behavior and Credibility Judgment of Online Content. Presented at the Annual International Research Conference, IIM Lucknow. (Paper) Verma, A., & Nayak, J. K. (2022). Factors Affecting Purchase Intention and Content Sharing Intention of Brand Content on Social Media: A Heuristic and Systematic Approach. Presented at the 1st International Conference on Digital Organizations, IIM Ahmedabad. (Poster)
Title: Evaluating Life Cycle Sustainability Assessment Strategies in the EU Automotive Industry: Implications for Developing Countries Published in: Procedia CIRP (Elsevier), Vol. 135, pp. 221–225 (Q2 Scopus Indexed)
Title: Marketing the Employer Brand in a Phygital Era: An BWM-Based Evaluation of HR Strategies Accepted for Publication in: Springer Nature Switzerland (Q3 Scopus Indexed) Book Title: Sustainable Development Agenda 2030 – Responsible Business and Technology Innovation Processes and Systems Title: Identifying Organizational Bottlenecks in Implementing Life Cycle Sustainability Assessment Strategies: An MCDM Approach. Accepted for Publication in: Procedia CIRP (Elsevier), Vol. 135, pp. 226–230 (Q2 Scopus Indexed)
At PIGM, research is not limited to publications alone. It is embedded into classroom learning, live projects, analytics assignments and industry problem-solving initiatives.
• Faculty–student collaborative research
• Conference presentations & workshops
• Case
writing & business simulations
• Industry-driven research initiatives